[China Machine Tool Business Net Domestic News] Overseas markets will be the focus of competition and layout of the future machinery and equipment industry. Yesterday, the reporter learned from the industry that a machine tool company in Quanzhou has officially signed an order with a steel plate manufacturer in Europe to export two high-precision CNC roll grinders with a value of 13 million yuan. This means that the first high-precision CNC roll grinder in China has successfully entered the European market and has taken a firm step towards the technological output of the high-end market in Europe.

Technological breakthrough over Made in Italy

The time goes back to the end of December 2014. Under the “connected bridge” of Indian customers, the head of Fujian Dayu Heavy CNC Machine Tool Co., Ltd. went to Turkey and approached a steel plate manufacturing company. At the scene, after Dayu explained and video-played the information on the thick, high-precision CNC roll grinders, the steel plate manufacturing company immediately approved the technical standards achieved by the machine tool.

Hong Bin, assistant to the chairman of the company, told the reporter that the original company had already taken a look at a grinder made in Italy, but after the on-site explanation and video viewing, it turned to the purchase of Dayu equipment. After a series of negotiations and customer visits to the site in the following three months, the company has recently signed an order for customizing two high-precision CNC roll grinders, “a unit price of nearly 7 million yuan, a total of 13 million yuan orders.” Become the first high-precision CNC roll grinder to enter the European market.

Profit growth opens Europe's high-end market

It is understood that relative to the search for high-end machine tool products with core technologies, the price is not the most important factor for European manufacturers who are committed to producing high-end products. “In fact, there are no shortages of Chinese machine tool products entering the European market, but unfortunately, the vast majority are concentrated in low-end and mid-range products.” Industry insiders frankly stated that these low-end machine tool products have low production processes and there is no infusion of core technologies. At the bottom of the profit pyramid. "And therefore, only by achieving technological breakthroughs and mastering core technologies can we achieve maximum profit growth, and ultimately we can get tickets to high-end European markets."

Hong Bin introduced that the high-precision CNC roll grinders are more cost-effective and highlight the comprehensive technological breakthroughs in hydraulics, metrology, and other areas. At the same time, they have taken another step in the intelligent R&D path, marking the company’s simple past. Selling products to the output of product technology. “Turkey is a bridgehead for us to enter the European market, and the acquisition of orders is also a stepping stone to open the high-end market in Europe.”

In fact, companies are going out at this time, and the overseas markets and even overseas high-end markets are just right. According to industry sources, on the one hand, domestic machine tools and other machinery and equipment industries have excess capacity, and going out can both absorb domestic excess capacity and complete the needs of industrial transformation and upgrading; on the other hand, it is also a manifestation of the company’s own strength enhancement, while being able to Export "China Standard" overseas.

“The country's 'Belt and Road' strategy has opened up a new space for high-end equipment industry.” Hong Bin believes that under the support of national strategies, companies must rely on technology research and development to introduce new products and produce products with core technology souls.